​​​​Afton Hills​

Advertising Strategist - Resolution Media

June 2018 - Present

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• Develop recommendations and strategic plans for social media advertising campaigns on Facebook, Instagram, Twitter and Snapchat 

• Forecast relevant metrics (Impressions, Reach, Cost per Result, Frequency, etc.) for upcomingcampaign plans to share with client 

• Execute in depth wrap-up reports, which analyze campaign performance against benchmarks, top-performing ads and next steps 

• Streamline internal and external processes by creating weekly templates to deliver quality work themost efficiently

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Advertising Coordinator - Resolution Media

July 2017 - May 2018

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• Responsible for creating/monitoring social media campaigns using Facebook Business Manager, Kenshoo Social, 4C and Twitter. 

• In charge of budget pacing and optimization of active campaigns to increase omni-return and performance 

• Wrote recommendations for our client outlining new strategies and creative approaches to upcoming campaigns

• Reports on campaign data and analyzes performance providing actionable insights to the client

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Campus Brand Ambassador - Brooksource

August ​2016 - December 2016

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• Presented to organizations on campus to promote Brooksource and its opportunities

• Planned and set up table events around campus to promote Brooksource and get contact information from interested candidates

• Utilized social media to spread awareness of Brooksource’s opportunities

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Recruiting/Sales Intern - Brooksource

May ​2016 - August 2016 

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• Researched previous, current and new clients through LinkedIn Recruiter and DiscoverOrg

• Organized, budgeted and planned Brooksource's first ever networking event in Charlotte

• Analyzed clients’ needs and evaluated potential candidates’ resumes for the job

• Called previous contractors to update their candidate bios in our system

• Handled payroll by using Fieldglass, PeopleFluent, IQ Navigator and Bullhorn

• Documented weekly office spread to monitor and track our business goals

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Advertising/Marketing Intern - Yes I Can Basketball

​May 2015 - August 2015

 

• Conducted market research to analyze and measure programs’ competitive advantage

• Initiated and managed online apparel store

• Managed social media channels for marketing purposes  

• Created marketing collateral for upcoming events

• Promoted programs to customers and potential new business with the use of email

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